Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer

★★★★★ 4.8 89 reviews

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Management number 233404176 Release Date 2026/06/27 List Price US$14.98 Model Number 233404176
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Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book. Read more

ASIN B0149787CW
XRay Not Enabled
ISBN13 978-1137526809
Edition 1st ed. 2015
Language English
File size 1.1 MB
Page Flip Enabled
Publisher Palgrave Macmillan
Word Wise Enabled
Print length 225 pages
Accessibility Learn more
Screen Reader Supported
Publication date November 16, 2015
Enhanced typesetting Enabled

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